Segmentation, positioning & the marketing mix.
How marketing decisions are made, from understanding customers to designing the marketing mix — with the models exams love to test.
This is what we build for every subject. It is not a description of Marketing Management — that one has not been built yet.
Segmentation, targeting, positioning, the 4 Ps, customer behaviour and marketing strategy.
“I passed everything, it's crazy. Thanks to you I aced Project Management and Marketing — 7.5 and 8.4. The practice is great. I'll buy most courses next year if you keep making them.”
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